Exhibition Overview
From July 24 to 26, 2025, Vietbeauty & Cosmobeauté Vietnam 2025, co-located with Beautycare Plus, successfully took place at SECC in Ho Chi Minh City. Covering over 17,600 sqm, the show brought together around 700 exhibitors and more than 12,500 professional visitors from across the globe, showcasing over 3,000 brands across skincare, hair, nail, beauty equipment, and OEM services.
Trend Focus: Nail Gel Polish Takes Center Stage
Although no official category-specific data was released, the Nail & Hair zone proved to be one of the most popular sections of the event. Nail art competitions, live demonstrations, and product trial zones centered around gel polish innovations, color trends, and curing technology. Nail gel polish continues to rise in Vietnam, driven by salon demand, e-commerce, and social media aesthetics, steering the market toward high-end, eco-conscious formulas.
Industry Insight: OEM Perspective on Emerging Demand
YiChun Gel Factory closely tracked developments from the show through client feedback and distributor updates. Key insights include:
- Rising demand for OEM cooperation featuring low MOQ, flexible packaging, and fast turnaround
- Preference for natural ingredients, low-VOC, and HEMA-Free formulas in Southeast Asian markets
- Growing interest from local brand founders in platform-exclusive shades and holiday collections
These insights align closely with YiChun’s ongoing R&D direction. In response, we are adjusting our seasonal color card releases and preparing targeted OEM collections for platforms like TikTok Shop and Shopee.
Market Watch: OEM Demand Gains Momentum
Southeast Asian buyers are increasingly seeking OEM solutions that go beyond manufacturing—including brand design, color matching, formulation guidance, and delivery management. YiChun Gel Factory is actively enhancing its service capabilities to meet these evolving needs, offering full-chain solutions for global beauty brands and distributors.
Vietnam Market Outlook
Vietnam’s beauty and personal care market is projected to reach USD 2.74 billion by 2025, with a CAGR of approximately 3.26%. Younger consumers prioritize personalized, experience-driven, and aesthetic-forward products. Influenced by K-Beauty, live-streaming commerce, and short-video trends, the demand for gel polish continues to soar.
As a rising hub in the Southeast Asian beauty landscape, Vietnam presents one of the most promising growth markets for nail products and OEM partnerships in the next few years.
Conclusion & Forward Look
YiChun Gel Factory will continue to monitor regional market trends closely and accelerate its development of health-conscious formulas, flexible small-batch solutions, and smart OEM/ODM service structures.
The show sends a clear message: gel polish is entering a new cycle focused on safety, health, and design. OEM manufacturers must adapt with professionalism, agility, and foresight to stay ahead in this evolving industry.